Susan Yara on Reinvention and Rebuilding Trust

Susan Yara, beauty pioneer, entrepreneur and wellness advocate, joins me for a deeply honest conversation about reinvention, resilience and what it really means to be beautiful inside.

Listen to the full episode here

Some people build a following. Susan Yara built trust. The beauty content creator behind Mixed Makeup and founder of the skincare brand Naturium joins me for a deeply honest conversation about reinvention, resilience and what it really means to be beautiful inside. In this episode we go beyond the highlight reel, into the moments that shaped her and the ones that nearly broke her.

From Outsider to Trusted Voice

Susan shares her journey from feeling like an outsider as a child to building trust with millions of women. That early sense of not quite belonging never fully left her, but it became the thing that taught her to listen, to question and to speak plainly.

It is also what made her so good at her work. The trust she built was never about being the loudest voice in beauty. It was about being a reliable one.

The Hidden Cost of Online Criticism

We talk openly about the psychological toll of online backlash, and how public scrutiny lands differently when your name is the brand. Susan is candid about the moments that hurt, and about how she learned to separate genuine feedback from noise.

Out of that came a quiet discipline around boundaries. Setting them, she says, is not about shutting people out. It is about protecting the energy you need to keep showing up.

When Wellness Stopped Being Optional

There was a moment Susan realised wellness was not a nice-to-have, it was essential. We dig into self-care in the digital age, the pressure of perfection, and her approach to hormonal health.

She is refreshingly practical about it. Rest, movement and looking after her body are not indulgences she earns. They are the foundation that lets everything else stand.

Why a Trusted Inner Circle Matters

One of the most powerful forms of protection, Susan says, is a small and trusted inner circle. When the outside world feels loud and quick to judge, the people who know the real you become a kind of anchor.

She also opens up about motherhood and identity, and the ongoing work of holding on to herself while living a life that plays out in public.

The Six Rituals That Keep Her Grounded

When she needs to feel grounded, clear and herself again, Susan returns to six rituals. They are simple, repeatable and deeply personal, the small practices that bring her back to centre when everything else is in flux.

It is a thoughtful, deeply human conversation about resilience, self-trust and choosing depth over noise. If you have ever felt the pull to keep performing, this one is a reminder that you are allowed to step back and rebuild.

This episode is brought to you by Pulsetto, a wearable vagus nerve stimulation device designed to support calm, stress relief and better sleep through short, app-guided sessions. For 15% off, use the code BEAUTICATE at pulsetto.tech.

Hosted by Sigourney Cantelo.