Alexa Roetger on Skin, Self-Worth and Starting Over

Listen to the full episode here

This week I am joined by Alexa Roetger, founder of Aestheticá Byron Bay, for a conversation that goes beyond skin deep. Better known to many as Nurse Lex, she is a registered nurse, a skin expert, and one of those rare women whose work is deeply grounded in both science and soul. Publicly she has built a respected Byron Bay clinic known for its holistic, less-is-more approach to skin. Privately her story is one of resilience, reinvention, grief, motherhood, and learning to trust her own philosophy in an industry obsessed with trends.

From Clinical Nursing to Aesthetic Medicine

In this conversation Lex shares how she went from working in high-pressure clinical nursing to creating a business that helps women feel more at home in themselves. Not more perfect, just more aligned.

We talk about the emotional side of aesthetics, the moment your reflection no longer feels like you, and why so many women are not really chasing youth at all, but recognition.

Building a Business While Becoming a Mother

We also go deeper into the realities of building a clinic while becoming a mother, including the surprise motherhood story that unfolded while she was growing Aestheticá. Lex is honest about the quiet power of word of mouth, and the grief that can reshape how you see women's health, hormones, ageing and care.

It is a conversation about skin, yes, but also about identity, intuition, and what it means to support women honestly.

Skin Health Before Trends

Lex believes skin health should always come before trends. We talk through her thinking on barrier repair, regenerative treatments and respecting the skin, rather than chasing whatever is loudest online that season.

She is clear that the best practitioners are not always the most visible. For her, growing a trusted business has come from integrity and reputation, built one patient at a time.

Perimenopause and Not Recognising Yourself

Some of the most moving parts of this episode sit with perimenopause and menopause, and the disorienting experience of not recognising yourself in the mirror. Lex speaks to how hormonal shifts affect the skin, and why this phase of life deserves honest, supportive care rather than generic anti-ageing advice.

Nurse Lex on Life

In this episode, we explore:

• Lex's path from nursing into aesthetic medicine
• The surprise motherhood story that unfolded while she was building her clinic
• Why she believes skin health should come before trends
• Her thoughts on barrier repair, regenerative treatments and respecting the skin
• The emotional impact of perimenopause, menopause and not recognising yourself in the mirror
• Why the best practitioners aren't always the loudest online
• What it takes to grow a trusted business through integrity and reputation

You will come away with a deeper understanding of skin, but also a deeper compassion for yourself, especially if you have ever felt like your outer self stopped matching the person you know you still are inside.

If you loved this episode, I would be so grateful if you left a review on Apple Podcasts or Spotify. It helps us reach more women who need these conversations.

A special thank you to Pulsetto, our season sponsor. Use BEAUTICATE for 15% off at pulsetto.tech.