Work with us
Advertise with Beauticate
Over a decade of Australian audience trust and editorial authority. Aspirational yet authentic content that sparks awareness and delivers lasting results.
Partnership formats
Ways to work together
Content that converts — beautifully.
Sponsored editorial
Long-form content in our voice
Product features
Expert-led product coverage
Podcast sponsorship
Chart-topping video podcast
Newsletter
Dedicated feature or placement
Social & vodcast
Reels, carousels, IG Live & more
Events
Co-host, MC & editorial coverage
Trial teams
Hand-picked reader reviews
Listicle features
SEO-rich "Best Of" roundups
Professional production
Photo & video, concept to delivery
Sigourney Cantelo
Founder & Publisher
“I love working with brands to create show-stopping content that enthrals and entertains our reader — content that doesn’t feel sponsored.”
- •Journalist with over 25 years in beauty and health media
- •Former Beauty & Health Director, Vogue Australia
- •Podcaster, content creator and e-commerce founder
- •Six Jasmine Awards · Six Star Beauty Awards
As seen in
Audience insights
Beauty-lovers with influence — and buying power
High-intent, discerning shoppers who act on what they trust.
Source: reader survey & Mailchimp
Let's partner. Drop your email and we'll reach out.
Beautiful Inside by Beauticate
A chart-topping video podcast
Raw, intimate interviews filmed in the homes and spaces of inspiring people — with elevated editorial polish. Guests include Miranda Kerr, Celeste Barber, Pip Edwards, Trinny Woodall, Lindsay Price and Poppy King.
Check out our podcast →Polished content
Premium production, beautifully executed
Full-scale photo and video shoots — concept to delivery. Available with or without Sigourney as talent.
Event hosting
Elevated events, seamless storytelling
Sigourney to co-host or MC, bringing trusted authority. Concept-to-execution support: décor, invites, run sheet, and vibe.
- Custom invitation to Beauticate readers via solus EDM
- Instagram feed post, stories, and Facebook coverage
- Geo-targeted amplification to reach the right local audience
- Optional competition mechanic to drive hype and engagement
- Post-event editorial or video wrap-up
Watch Sig’s recap on Instagram
Trial teams
Real reviews. Real results. Real influence.
Our hand-picked team of beauty-obsessed testers delivers high-quality, high-trust product reviews that drive clicks, conversation, and conversions.
- •4–8 targeted reviewers matched to your product
- •Reviews professionally edited for credibility
- •Blog feature with holding shot and imagery
- •Instagram story + feed post + Facebook post
“Sigourney's credibility and audience trust made this one of our most successful digital partnerships to date. Our package with Beauticate translated into direct sales, contributing to over $75k revenue.”
Lucija Pejnović · Influencer & Marketing, Qure Skincare
Our story
A decade in the making
While at Vogue, Sigourney starts Beauticate (the WHO's and HOW-TO's of Beauty) as a side project. Rapid growth sees her leave to go all in.
The WHOs series takes off. Polished at-home shoots blend beauty, interiors and the lives of industry insiders.
Read the Interviews →Sigourney launches GO-TO's Australia's first Spa & Salon Directory and the travel vertical grows.
Explore Beauty & Wellness Directory →The Top 100 best beauty buys lands, expertly curated.
Visit the Shop →The Interiors section launches and Beauticate becomes a full lifestyle platform.
Explore Interiors →Top 100 Products of All Time cements Beauticate as where readers shop from trusted edits.
Visit the Shop →Beauticate launches Cosmetic section to keep abreast of the latest cosmeceuticals and clinical treatments interviewing top dermatologists and practitioners.
Explore Cosmetic →Beautiful Inside, the video podcast, launches and debuts at #3 on Apple in the Arts & Culture category.
Listen to the Podcast →The site expands into wellness, longevity and aesthetics with new verticals and adds wellness clinics and practitioners. GO-TOs becomes Beauty & Wellness Directory.
Explore Beauty & Wellness Directory →The podcast launch and new social audiences triple Beauticate's reach across editorial, audio and social.
Advertise with Us →Beauticate rebuilt for the AI age. The Beauticate Shop launches, and the Collective forms.
Visit the Shop →
Catch us while you can
We're always onto the next story. Drop your email and we'll be in touch with partnership options tailored to your brand.
Cantelo Corporation Pty Ltd · ABN 71 105 175 317
Our editorial policy
Advertising never dictates editorial content. Sponsored partnerships are always clearly labelled. Beauticate does not publish positive coverage in exchange for payment — commercial arrangements do not influence what we recommend, test or feature in our independent editorial.