Now this is definitely a first world problem, but when we moved into our new home, our 55 inch TV was suddenly much too small for the space. Our couches are quite far from the wall and we were finding ourselves getting up to read the show descriptions on Netflix. Not a huge drama but annoying enough when it’s a nightly occurrence. Two realisations: we’re definitely getting old and it was definitely time to upgrade to a 65 inch.
There was no question that we were going to go with a Samsung. We were already head over heels with our Samsung The Frame TV and found the display, design, interface and features to be second to none. Plus it was a bonus that we even managed to trick our friends into thinking our TV was an artwork more than once.

The Serif's French-Designed Aesthetic
Now the latest design piece to come out of the house of Samsung is The Serif. The set was designed by renowned French furniture designers Ronan and Erwan Bouroullec and inspired by the letter ‘I’ in a serif font. A fusion of creative design and modern tech, it’s designed to be viewed from all angles and even the back of the box is pleasing to look at. Clever, given that so many homes are open plan these days.

QLED Picture Quality and Display
We wanted something beautiful to sit atop our new RJ Living Linear Entertainment Unit and we liked that the white bezel of The Serif worked back beautifully with our cream and beige living space. What we didn’t expect was the picture quality. Samsung’s QLED Quantum Dot technology ensures that the colours are intense and the blacks are deeper than deep. We upgraded our Netflix to 4K Ultra HD and both couldn’t believe the detail when our favourite shows were magnified to 65 inches and in high resolution.
Ambient Mode and Smart Features
There are also some cool options for when you’re not watching TV. We like to use The Serif as a picture frame to hold some of our favourite family portraits. It’s a nice way to make the TV a background feature when friends come over. It’s also got Ambient Mode, two designer-created displays inspired by the natural world, with various colour options to match your mood.

It’s also designed to be super connected with Tap View. You can transfer what you’re watching on your mobile phone onto your TV screen with just a quick tap on top of The Serif (currently Android OS-based smartphones only).

Final Verdict and Pricing
I couldn’t be happier with our new TV. The 65-inch The Serif ($2,699 RRP) has recently been added to the current line-up of 43-inch and 55-inch models.
Paid partnership with Samsung.

Shop the Look

- The 65-inch The Serif TV

- RJ Living Linear Entertainment Unit
- Celine Dans Paris EDP 200ml


- Le Labo Palo Santo Candle
Words by Sigourney Cantelo. Photography by Alice Mahran. Hair and Makeup by Jessica Diez.









